Google billions of searches every second, and its adverts occur on most search results pages. Google AdWords, which companies pay for, are a strong way of bringing for qualified, relevant traffic to your website at the exact time that customers are looking for the goods or services that your company provides.
Google Ads: What Are Users?
Google’s pay-per-click (PPC) platform, known as Google Ads, enables companies to appear on Google’s properties. Businesses can use Google Ads to run display Youtube, shopping products and services. and much more. The most highly regarded kind of Google Ads ad is the search ad, which makes an appearance on the search engine results page (SERP) for similar to that experienced to the advertiser’s
Display ads from Google
As previously indicated, you can also organize display campaigns that present on the Search Google Network, a sizable collection of external sites that have authorised to display adcampaigns. Google Display ads come in multiple ways, formats, including via text, image, video, and media content, and can be targeted in audiences and targetedads.
Having a high quality score also has general advantages.
Reduced costs: Google lowers the cost per click (CPC) for advertising companies with high Quality Scores, which helps to increase ROI.
Increased exposure –Ads with high Quality Scores will show up more frequently and in better SERP positions (top vs. bottom of the page).
